O. The Journal
Ideas
what we learn
Not what to buy, but how we want to live — essays, conversations and the people asking better questions.
David de Rothschild, the Environmental Adventurer
David de Rothschild fought his way across the Arctic ice and sailed around vast plastic gyres in the Pacific. Now he run…
Greenwashing: The Fairy Tale of Sustainability
When a company falsely claims to act sustainably, it's called greenwashing. Here's how brands pull it off, and how to sp…
Boyan Slat and the Race to Clean the Oceans
Founder Boyan Slat's The Ocean Cleanup aims to pull some 35,000 tonnes of plastic waste from the world's oceans within f…