We only want the best for our littlest ones. So we’ve put together this list of the loveliest sustainable toy shops online.
Olivia Würfel
KINDSGUT
Since 2017, Kindsgut has been winning fans with its toys, accessories and organisational pieces. The family-run online concept store started out in a small office in Berlin, where its first products took shape.
Kindsgut’s range is genuinely broad — the online shop stocks hooded towels and toilet seat reducers, bibs and plates, bedding and rockers, jumping animals and backpacks, and of course, plenty of toys.
The focus is squarely on babies and young children, and the brand deliberately steers clear of rigid gender norms. Most products are unisex in design and come in a wide range of colours — after all, not everything needs to be pink or blue.
Kindsgut builds sustainability into its process, producing eco-friendly items from sustainable raw materials.
More information at: https://kindsgut.de/
KlapperSpecht
KlapperSpecht is run by two carpenters from a joinery workshop in Eichsfeld, Thuringia, where most of its high-quality toys are still handmade.
Owners Marco and Markus, together with their team, show just how versatile wood can be and what wonderful things can come of it when imagination is given free rein. KlapperSpecht also offers the rare chance to request custom pieces, which the team brings to life wherever it’s feasible.
The selection here is broad too, spanning categories like crawling and climbing toys, baby items and decorative pieces, alongside an enormous variety of playthings.
More information at: https://www.klapper-specht.de/
tausendkind
tausendkind is an online store selling everything from fashion and toys to small furniture, books and décor. Type “Bio” (organic) into the search bar, and a whole range of categories pops up showing organic products exclusively.
Most of the toys here are wooden, which comes with real advantages over plastic — it’s natural, which makes it suitable for babies, sustainable, and hardy thanks to its durability. That means it doesn’t end up in the bin after a few months; it can be passed on or donated instead.
Wooden toys also carry a touch of tradition, since our great-grandparents played with them too.
More information at: www.tausendkind.de
ecotoy.de
The website ecotoy.de is the ideal choice if you’re shopping for toys that build particular skills, thanks in large part to its clear categories that make finding the right toy remarkably easy.
Choose from motor skills, logical thinking, creativity, sensory skills, attention, hand-eye coordination, speaking, reading and writing, maths, memory, dexterity and communication skills.
That makes it easy to blend learning with play, which is exactly what sets ecotoy.de apart as a store.
More information at: www.ecotoy.de
Grünes Spielzeug
The online store Grünes Spielzeug specialises in toys made from renewable raw materials, guaranteeing high-quality, toxin-free, thoughtfully made playthings.
Every toy is produced in Germany by traditional toy makers, and the site also carries a large selection of Waldorf-inspired toys, including anthroposophic playthings and arts-and-crafts supplies.
Grünes Spielzeug stands behind socially responsible manufacturing and tests its products regularly — many of its toys carry the Öko-Test seal.
Hans Natur
The online store Hans Natur sells more than just toys — nappies, clothing, care products, furniture and accessories, plus books and CDs round out the range.
Hans Natur has championed environmental protection and awareness for decades, and has been a member of the International Association of the Natural Textile Industry (IVN) since 1998. Members of the association commit to producing or sourcing high-quality natural textiles under the strictest ecological and social guidelines.
The labels on offer at Hans Natur give shoppers a clearer picture of just how environmentally friendly, and therefore how safe, a given product really is.
More information at: www.hans-natur.de
neoGrün
This online shop, probably best known for its organic modelling dough and finger paints, works exclusively with genuinely certified natural products across its range.
Sustainability is taken seriously at neoGrün, where the company is committed to keeping its environmental footprint as low as possible, from raw material sourcing all the way through to the disposal of empty packaging.
Every product offered meets the NCP-vegan standard (Nature Care Product vegan), which rules out, among other things, harmful or environmentally damaging substances in toys — no microplastics, silicones, synthetic surfactants or petrochemicals.
With neoGrün, our little ones can play with total peace of mind.
More information at: neogruen.com
Erst-Holz
If you still can’t get enough of wooden toys, we recommend the online store Erst-Holz.
The selection is huge and wonderfully imaginative — think a fully wooden clothes airer, a play kitchen, even an ironing board. There are entire knights’ castles, diggers and rocking horses too.
Erst-Holz makes more than just toys — furniture and interior pieces round out the range, all crafted from solid wood. Careful workmanship guarantees these pieces will last.
More information at: www.erst-holz.de
Bio-Spielzeug.de
The store Bio-Spielzeug.de wins over with its many categories, covering pretty much every wish and need.
Alongside cuddly toys, you’ll find music boxes, pull-and-push animals, warming pillows and building and construction toys. The products are organic and largely made from natural materials, and they meet German quality standards.
More information at: www.bio-spielzeug.de
Greenstories
At Greenstories, you’ll find sustainable, ecological products at fair prices.
The shop stocks clothing, educational toys, plastic-free drink and lunch containers, and, naturally, plenty of toys. Categories are organised by age group, which makes shopping for relatives and friends especially easy.
Only eco brands feature at Greenstories — ones that manufacture their products to strict social and environmental standards.
And for anyone who prefers shopping in person, Greenstories has two physical stores: one in Korbach (34497) and another in Erfurt (99084).
More information at: www.greenstories.de
BioKinder
Rounding out our list of favourites is the online shop BioKinder, which offers not just quality toys but distinctive children’s furniture too. Age-appropriate development is central to the company’s mission, which is why the shop stocks arts-and-crafts supplies alongside toys designed to build children’s motor skills.
BioKinder’s products are made from solid wood and finished organically, with the wood itself sourced from sustainably managed forests.
BioKinder’s mission: “a healthy children’s room.”
More information at: www.bio-kinder.de
