Step into the colourful world of Gudrun Sjödén, where Swedish design meets a green soul, and win vouchers to spend on natural fashion.
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Gudrun Sjödén’s vision for sustainable fashion
Since 1976, Swedish designer Gudrun Sjödén has championed a fashion philosophy that’s colourful, sustainable, and functional in equal measure. What began as a single shop in Stockholm has grown into a global company with a presence in more than 50 countries - complete with its own concept stores, catalogues, and online shop.
An explosion of colour, with substance to match
Gudrun’s collections play with bold colours, intricate patterns, and versatile basics designed to mix and match. To her, fashion is more than clothing - it’s an expression of personality and individuality. Her designs thrive on contrast and unexpected combinations; nothing is allowed to be flat or forgettable. With confident stripes, mixed prints, and timeless cuts, her pieces speak to women of every age and every shape.
Sustainability as a guiding principle
At the heart of Gudrun’s design philosophy is a deep commitment to sustainability. Every piece is made from high-quality natural materials like organic cotton and linen. But she goes further still: for several years now, she has been weaving recycled fabrics into her collections, repurposing offcuts from textile production. “I’m convinced that the single most important step toward protecting the environment is cutting back on consumption. From that standpoint, durable, timeless clothing that you wear for as long as possible is the best way to protect the planet. That’s the core of how I live and how I work.”
Favourite pieces for warm days
The Gudrun Sjödén Summer 2024 collection is a tribute to nature, drawing inspiration from the lush lemon trees of Italian gardens and the enchanting water lilies of Monet’s garden. Expect pretty floral-print T-shirts, light cardigans, relaxed trousers, and breezy dresses - all made from wonderful natural materials. The pieces feel as good to wear as they do for the conscience. A good feeling for body and mind alike.
The collection includes the pointelle Luisa cardigan in linen, a shirt, a pair of trousers, and the Iris cardigan in recycled cotton.
Find out more about Gudrun Sjödén at: www.gudrunsjoden.com
Enter now and win!
Answer the giveaway question below for a chance to win a 100 euro voucher, or one of eight 50 euro vouchers.
Giveaway question:
What does Gudrun Sjödén stand for?
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Danish fashion
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Norwegian fashion
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Swedish fashion
To enter for a chance to win one of the vouchers, send us an email at red2@o-mag.net with your first and last name and your answer to the giveaway question.
*Winners will be chosen by random draw. Entries close on 22 April 2024. The decision is final and not subject to legal appeal. *Open to all participants of legal age, excluding employees of the respective company and their immediate family members. For information on how your data is handled when entering our giveaways, please see our privacy policy. O. MAG. wishes you the best of luck!
Images: © Gudrun Sjödén
THIS GIVEAWAY HAS ENDED!
